I ran newsletter growth at BuzzFeed, copy and content at Jet.com and Candid, and creative at Good Dog. I built teams, ran tests, and learned from world-class founders, marketers, designers, researchers, and brand and product leaders. Every day brought a new challenge, a new fire drill, a new disaster. I loved it.

Now I’m building my own practice, still learning all the time.

In everything I work on, I’m obsessed with creating the best possible outcome for both the customer and the business. My work is deeply researched and always driven by strategy. I live and die with A/B tests.

I live in beautiful Westchester, NY with my wife (a brilliant and tenacious journalist) and our two little girls (also brilliant and tenacious, but not journalists). I am, unfortunately, a Brooklyn Nets fan.